Salesforce Marketing Cloud Consultant

Job Type: Fulltime

Location: Hyderabad / Work from Office / Remote

Experience: 5+ Years

No of positions: 1

Job Description:

We are looking for an experienced Salesforce Marketing Cloud Consultant with a strong background in B2B marketing automation and account management. The ideal candidate will have hands-on expertise in Marketing Cloud tools such as Email Studio, Journey Builder, Automation Studio, and Marketing Cloud APIs, along with experience in declarative business logic and data migration. This role will serve as a key liaison between clients and technical teams to design, manage, and optimize marketing campaigns.

Key Responsibilities:

• Serve as the primary point of contact for client accounts, ensuring smooth communication, strategy alignment, and campaign execution.
• Design and implement B2B marketing automation workflows and customer journeys using Salesforce Marketing Cloud.
• Utilize Email Studio, Journey Builder, Automation Studio, and Marketing Cloud APIs to manage and optimize multi-channel campaigns.
• Apply declarative business logic (e.g., workflows, approval processes, validation rules) to meet specific client marketing needs.
• Manage data migration activities and ensure data quality across Marketing Cloud environments.
• Collaborate with stakeholders to analyze marketing performance and make data-driven recommendations.
• Provide strategic guidance on audience segmentation, message personalization, and campaign performance tracking.

Required Skills:

• Strong hands-on experience with Salesforce Marketing Cloud, including:Email Studio, Journey Builder, Automation Studio, and Marketing Cloud APIs.
• Experience in B2B marketing automation and campaign orchestration.
• Working knowledge of declarative logic (e.g., workflows, validation rules).
• Experience in data migration and working with large datasets in marketing environments.
• Excellent communication, client management, and stakeholder engagement skills.

Preferred Qualifications:

• Familiarity with Marketing Cloud APIs for integrations.
• Salesforce Marketing Cloud certifications (Consultant, Email Specialist, etc.) are a plus.
• Experience with integration between Marketing Cloud and Salesforce CRM is a bonus.

Nice to Have:

• Experience with Salesforce Pardot or other B2B marketing tools.
• Salesforce Marketing Cloud Administration.